social media management

the wharf in Quidi VidiVillage

project goals:

  • Increase foot traffic
  • Grow social media presence
  • Strengthen brand identity
  • Highlight events and offerings

services involved:

  • Marketing Strategy
  • Content creation
  • Social Media Management
  • Digital Advertising

about
the client:

The Wharf in Quidi Vidi Village. This summertime hub, located in historic Quidi Vidi Village, St. John’s, features Landwash Brewery, Johnny & Mae’s, Liquor Sauce, The Sweet Shop and more local food trucks options for visitors to enjoy.
A plate of fish and chips at The Wharf in Quidi Vidi Village with a hand squeezing a wedge of lemon over the dish.
Groups of people hanging out at The Wharf in Quidi Vidi Village, chatting, drinking beer, and enjoying a lively, relaxed atmosphere.
Woman smiling at the camera, hugging a black dog and holding a beer, seated in the Quidi Vidi beer garden tent.
Families, friends, and groups enjoying themselves at The Wharf in Quidi Vidi Village, with a bustling and cheerful crowd soaking up the atmosphere.
Morning yoga class at The Wharf in Quidi Vidi Village, with participants practising yoga together.
Woman at the Wharf in Quidi Vidi tilting a beer toward her open mouth.
Hotdog contest at The Wharf in Quidi Vidi, featuring reporters covering the event and a man dressed as a giant hot dog.

how we did it

Marketing a seasonal business that is weather-dependent in Newfoundland can be a logistical nightmare without clear communication and a strong team. Thanks to the support and trust of the team at The Wharf in Quidi Vidi Village, we loved every minute of working on this project over the summer!

marketing strategy to start

  • Create internal communications between us and The Wharf’s team.
  • Outline systems for messaging approval to keep communication clean and organized.
  • Develop a strong brand to increase traffic and showcase offerings.
  • Create a launch plan for The Wharf’s opening and events calendar.

content creation: the focus

  • Event Presence
  • Storytelling Interviews
  • Lifestyle Photography
  • On-Brand Graphic Design
  • Drone Videography

results

A big shout out to The Wharf’s incredible team for their excellent communication and cooperation. We wouldn’t have achieved the same results without your involvement!

social media management

  • Created better content which drove traffic to the Wharf.
  • Increased social following by 26% in 4 months (+741 on FB and +1,278 on IG).

digital advertising

  • Created an engaging video ad to attract “Come From Aways” to The Wharf in Quidi Vidi Village.
  • Maximize ad reach within the allocated budget.
  • People Reached: 37,816. Cost/1,000 Reached: $7.59.
Before and after Instagram grids of the Wharf in Quidi Vidi, showing growth in followers and improved ad results with Capelin Creations' help.

The team at Capelin Creations brought a passionate energy and phenomenal content to our social channels for our seasonal beer garden and food truck hub, The Wharf in Quidi Vidi Village. In addition to capturing beautiful photos and videos, they spearheaded unique marketing campaigns that drove up our social media following and in-person foot traffic.

Christina Coady

Owner/Operator. Landwash Brewery
landwashbrewery.com
Stack of colourful Landwash beer cans arranged neatly. The vibrant colours of the cans create a striking visual contrast, showcasing the branding and variety of the beer

things we learned

  • With good communication and planning, any business (even those relying on great weather in Newfoundland…) can achieve a perfect workflow.
  • Digital ads do not have to cost a small fortune to be effective.
  • A large content bank is key for businesses with lots of external messaging.
  • A hot dog eating challenge is a very physically demanding sport.
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