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online marketing strategy

dr. joy cluett plastic surgeon

project goals:

  • Refresh the online strategy
  • Increase online leads
  • Improve website features

services involved:

  • Marketing Strategy
  • Content creation
  • Social Media Management
  • Digital Advertising
  • Web Development & SEO

about
the client:

Dr. Joy Cluett, a renowned Plastic Surgeon with over 20 years of experience, specializes in breast and reconstructive surgery. Her practice offers a range of face, body, and injectable procedures.
Dr. Joy Cluett taking a patient file folder from a shelf filled with other patient folders.
Dr. Joy Cluett wearing a mask, observing her patient with a surgical light in the background.
Professional headshot of Dr. Joy Cluett in her operating room, with surgical lights glowing in the background.
Dr. Joy Cluett at a surgical table, surrounded by surgical instruments, ready for a procedure.
Dr. Joy Cluett sitting at her desk in her office, engaged in a conversation with a patient seated across from her.
Dr. Joy Cluett standing with her staff in matching black uniforms, all smiling warmly for a group photo.
Dr. Joy Cluett standing at a surgical table, reaching up to adjust the overhead surgical light in preparation for a procedure.

how we did it

Dr. Joy Cluett achieves some pretty amazing Before & Afters in her OR so the bar was set high when we started working together for equally great results.
We are incredibly proud of the work we have completed over the months and the growth we have seen online for Dr. Cluett. It can be extremely difficult to promote one’s self while also respecting patient privacy when working in the cosmetic or medical industry. It has been extremely rewarding to help share Dr. Cluett and her clients’ unique experiences while also keeping these stories authentic to that individual.

online strategy:

  • Create a comprehensive brand identity that stands out and connects with Dr. Cluett’s clients.
  • Establish content pillars to standout from the competition online.
  • Implement digital ads to drive awareness to OR space and service offerings.

content creation:

  • Routine Q&A videos to answer followers’ questions
  • Patient Interviews to share results and stories of patients.
  • On-Brand Infographics to simplify complex topics and procedures.

social media management:

  • Monitoring inquiries and leads.
  • Implementing a consistent content calendar.
  • Optimizing content for each platform to grow audience.

results

Thank you to Dr. Cluett and her wonderful team for their collaboration and trust. To our team, thank you for making this campaign such a success.

new online strategy:

  • Created consistent value-added content to connect with the audience, build her brand and spread awareness.
  • Maximized ad reach within the allocated budget.
  • Over a 6-month period: Instagram followers: + 1,832. Facebook followers: + 643.

increase online leads:

  • Addressed customers’ questions and needs via SM channels and newsletters.
  • Improved SEO to help the site be seen more.
  • Streamlined the process for clients to request quotes and book consultations.

improve website features:

  • Built a new online store for skincare products.
  • Setup Google Analytics 4.
  • Updated website content.
  • Online sessions grew by 485%.
A view of Dr. Joy Cluett's Instagram grid on a phone, with website session growth metrics on a laptop behind.

To me, this company is cutting-edge and well ahead of its time. I have been nothing but impressed by Jordan and his team and assure you they’re worth the investment!

Dr. Joy Cluett
Owner/Operator. Dr. Joy Cluett, Plastic and Cosmetic Surgeon
joycluett.ca
Dr. Joy Cluett seated in front of a camera for an interview, with her operating room in the background.

things we learned

  • Sometimes it is important to go against industry standards.
  • Before & Afters are a small part of a patient’s journey.
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case studies