strategic event marketing

Hoedown In The Barn 2024

project goals:

  • Communicate event details
  • Drive ticket sales
  • Capture event highlights

services involved:

  • Marketing Strategy
  • Graphic Design
  • Event Photography and Videography

about
the project:

The Hoedown in the Barn is Rainbow Riders’ annual flagship fundraiser. All funds raised at this event are essential to keeping their programs running. Therefore, the success of this event directly correlates with the success of their organization.
Charming moment of a couple dancing together at the Hoedown in the Barn event. Both are dressed in classic country attire, wearing jeans and cowboy hats, embracing the event’s Western-themed vibe.
young man in a Nirvana t-shirt smiling with a German Shepherd on a hay bale at the Hoedown in the Barn event
Performer clapping to the guests near the microphone on stage at the Hoedown in the Barn event.
A live band performing on stage at the Hoedown in the Barn event. The stage is illuminated with vibrant red, green, and white lights, creating an energetic atmosphere that complements the music.
People participating in a group dance session at the Hoedown in the Barn event.
A singer is performing on stage, which is illuminated with vibrant purple and blue lighting, at the Hoedown in the Barn event.
Guests sitting at round tables, enjoying the live music at the Hoedown in the Barn event.

how we did it

Executing a memorable event like Hoedown in the Barn required a multi-faceted approach. We started with a clear understanding of the client’s goals and vision, ensuring every aspect of the event aligned with their mission of supporting Rainbow Riders.
From initial brainstorming sessions to the final touches on event day, collaboration and attention to detail were key. Our team worked closely with Rainbow Riders to craft a promotional strategy, design cohesive visuals, and capture the event’s highlights through professional photography and videography.

promotional strategy:

  • We started by crafting a detailed marketing plan that mapped out the promotional timeline, target audience outreach, and content calendar.
  • Social media campaigns were designed to build excitement and drive ticket sales while reinforcing the event’s unique identity.

graphic design:

  • Large-scale event displays to enhance the barn’s decor and guide attendees.
  • Table toppers that highlighted key event details and sponsorships.
  • Eye-catching social media graphics that captured the essence of the hoedown theme, ensuring consistency across platforms.

event photo and video

  • A dynamic video recap showcasing key moments and guest reactions.
  • Stunning event photos that highlighted the decor, activities, and candid interactions.
  • A picture booth featuring Rex from Hudson & Rex, creating a memorable and interactive experience for attendees.

results

A heartfelt thank you to the Hoedown in the Barn team for entrusting us with this exciting project. We also extend our gratitude to our talented team for their creativity, hard work, and dedication in making this event a success. We look forward to collaborating on future events that continue to bring communities together in meaningful ways.

increased engagement:

  • The strategic marketing efforts resulted in significant online engagement, with social media posts receiving high levels of interaction and shares.

increased ticket sales:

  • The attendance for the 2024 Hoedown In The Barn was the largest the not for profit has seen to date.

memorable moments:

  • The event photos and video recap provided a lasting archive of the hoedown’s highlights, driving post-event buzz and community pride.
Mobile screen displaying Capelin Creations visual for "Hoedown in the Barn" event with 1 day to go.

We had the pleasure of working with Capelin Creations for our signature fundraiser, Hoedown in the Barn, and the results exceeded all expectations. With Jordan and his team’s expertise, we achieved our most successful event since its inception!

I highly recommend Jordan and the team at Capelin Creations to anyone seeking a marketing partner who will bring their vision to life with precision and passion.

Kelly Sandoval
Executive Director. Rainbow Riders
rainbowridersnl.com
Event team smiling and posing for a photo at the Hoedown in the Barn event.

things we learned

  • Clear goals and collaboration ensure smooth execution and maximum impact.
  • Well-timed marketing boosts ticket sales and creates lasting excitement.
  • Capturing authentic moments ensures post-event engagement and strengthens community ties.
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