content creation

the harbour

project goals:

  • Create content bank for social media
  • Headshots for team members
  • Capture founders interview
  • Help establish brand identity

services involved:

  • Photography
  • Videography
  • Digital Advertising

about
the client:

The Harbour is a welcoming and supportive community dedicated to empowering mothers. It provides a safe, private space where women can connect, share their experiences, and access valuable peer support, expert advice, and essential resources. The Harbour is committed to fostering a nurturing environment for mothers at all stages of their journey, helping them feel understood and supported in every aspect of motherhood.

Kelia Cadigan, founder of The Harbour, walking and pushing a stroller at St. John's Harbour, with a row of brightly coloured houses in the background.
Mother holding her smiling child in her arms, with the child looking very happy. The photo is taken from behind another person standing nearby.
Close-up of parents interacting with their children in a bright room. One mother is standing and hugging her child, while two other parents are sitting on the couch, smiling at a happy child.
Three mothers from The Harbour community laughing and looking very happy at St. John’s Harbour, with green leaves and grass around and colourful houses visible in the background.
Business owner during her interview with Capelin Creations, with camera and lights set up in the foreground.
Seven mothers with their children, some in arms and some standing nearby, all looking at the camera and smiling. The room is bright with a knitted picture on the right wall and a shelf of books in the corner.
Curious child wearing a yellow long-sleeve shirt, smiling and sitting on the floor under a table, with a parent sitting nearby on the couch.

how we did it

To help The Harbour strengthen its online presence, we created a diverse Content Bank for Social Media, featuring impactful visuals that capture the essence of the community. This included professional headshots of the team and engaging images that reflect the supportive nature of The Harbour.
We also focused on establishing a clear brand identity by capturing a founder’s interview, showcasing the organization’s mission and vision. Through high-quality photography, videography, and targeted digital ads, we helped The Harbour build a compelling online presence that connects with and supports mothers.

online strategy:

  • Defined a clear brand identity to reflect The Harbour’s mission and values.
  • Developed targeted digital ads to boost brand visibility and engagement.
  • Created ad campaigns to introduce services and attract new members.

content creation:

  • Captured professional headshots of the team to build a personal connection with the audience.
  • Produced a founder’s interview to share the story and vision behind The Harbour.
  • Built a Content Bank for social media, featuring diverse, engaging visuals.

social media management:

  • Developed a content calendar to align posts with key messaging and events.
  • Optimized content for different platforms to maximize reach and engagement.
  • Strategized social media growth through consistent posting and digital ads.

results

We were honoured to collaborate with The Harbour to help raise awareness for their incredible parenting support network.

brand visibility:

  • Increased brand visibility among The Harbour’s target audience, building trust and credibility.
  • Ran targeted digital ads that expanded reach and attracted a broader audience, achieving a reach of 18,498.
  • Launched ad campaigns that introduced The Harbour’s services, driving awareness and generating 1,036 new leads.

community engagement:

  • Generated positive feedback, boosting interaction rates across social media, resulting in 13,671 engagements.
  • Created content that sparked organic online chatter and deeper engagement.
  • Strengthened the brand’s connection with the community through ongoing conversations.

ongoing growth:

  • Increased reach on key platforms, connecting with more mothers and caregivers.
  • Leveraged digital ads and organic content to drive sustained growth, contributing to continued expansion.
  • Ensured continuous growth by optimizing strategies for expanding reach.
Laptop screen displaying a graph showing growth in link clicks and 18,498 ad views.

Capelin Creations exceeded my expectations and truly brought my vision to life! Jordan is incredibly talented, and I highly recommend their services.

Kelia Cadigan
Founder. the harbour
theharbourcommunity.com
Kelia Cadigan, founder of The Harbour, smiling at the camera at St. John's Harbour, wearing a white shirt.

things we learned

  • A strong, cohesive brand identity helps build trust and resonate deeply with your target audience, making a lasting impact in a competitive space.
  • Well-executed digital ads can dramatically expand reach, generating significant engagement and attracting valuable new leads.
  • Consistent, high-quality content—such as team headshots and founder interviews—personalizes the brand, fostering deeper community connections and enhancing loyalty.
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